WE ARE BEST Digital Marketing
Why should you be Interested?
Building a career in digital marketing offers endless opportunities in a fast-growing industry where creativity meets technology. It allows you to work across diverse sectors, helping businesses connect with their audience through innovative strategies. With ever-evolving tools and platforms, it’s a dynamic, rewarding field that ensures continuous learning and growth.
Comprehensive Digital Marketing Syllabus
1. Introduction to Digital Marketing
- What is Digital Marketing?
- Importance and Scope of Digital Marketing
- Traditional Marketing vs. Digital Marketing
- Career Opportunities in Digital Marketing
3. Search Engine Optimization (SEO)
- Basics of Search Engines
- On-Page SEO (Keywords, Meta Tags, URL Structuring)
- Off-Page SEO (Link Building, Backlink Strategies)
- Technical SEO (Site Speed, Mobile Optimization)
- SEO Tools: Google Analytics, SEMrush, Ahrefs
5. Social Media Marketing (SMM)
- Social Media Platforms (Facebook, Instagram, LinkedIn, Twitter, etc.)
- Content Strategies for Different Platforms
- Social Media Advertising Campaigns
- Analytics and Performance Measurement Tools
- Community Building and Engagement
7. Email Marketing
- Email Campaign Planning and Management
- Creating Effective Email Templates
- Automation Tools (Mailchimp, HubSpot)
- A/B Testing and Analytics
- Best Practices for Email Deliverability
9. Affiliate Marketing
- Basics of Affiliate Marketing
- Setting Up and Managing Affiliate Programs
- Performance Tracking and Payment Models (CPC, CPA, CPL)
- Choosing Affiliate Networks
11. Mobile Marketing
- Mobile Optimization Strategies
- SMS Marketing
- Push Notifications
- Mobile App Marketing (App Store Optimization)
13. Marketing Automation
- Overview of Automation Tools (HubSpot, Marketo, etc.)
- Automated Workflows for Lead Nurturing
- Personalization Techniques for Better Engagement
15. Capstone Project and Certification
- Create and Execute a Live Digital Marketing Campaign
- Analyze Results and Present Findings
- Receive Certification upon Completion
2. Website Planning and Development
- Introduction to Websites and CMS (WordPress, Wix)
- Website Design Principles
- Domain and Hosting Overview
- SEO-Friendly Website Structure
4. Search Engine Marketing (SEM)
- Overview of Google Ads
- Keyword Research and Campaign Planning
- Types of Google Ads Campaigns (Search, Display, Shopping, Video)
- Bidding Strategies and Quality Score Optimization
- Conversion Tracking and Performance Metrics
6. Content Marketing
- Role of Content in Digital Marketing
- Blogging and Article Writing
- Video Marketing Strategies (YouTube, Reels, TikTok)
- Storytelling for Brand Building
- Content Distribution and Promotion
8. Analytics and Data-Driven Decision Making
- Google Analytics Overview
- Understanding Key Metrics (CTR, Bounce Rate, Conversion Rate)
- Campaign Performance Analysis
- Reporting and Optimization Techniques
10. E-Commerce Marketing
- Optimizing Product Pages for Conversions
- Running Google Shopping Ads
- Retargeting Strategies
- Using Marketplaces like Amazon, Flipkart
12. Online Reputation Management (ORM)
- Importance of ORM in Digital Marketing
- Managing Negative Reviews and Feedback
- Tools for Monitoring Brand Mentions
14. Emerging Trends in Digital Marketing
- Voice Search Optimization
- Artificial Intelligence in Marketing
- Chatbots and Conversational Marketing
- Virtual Reality (VR) and Augmented Reality (AR)
This syllabus ensures a well-rounded understanding of digital marketing, equipping learners with practical skills and industry-relevant knowledge.